Dear Reader, this PR is suffering from PRocrastination

Why procrastination has paralysed my own blog writing

Dear Reader, this PR is suffering from PRocrastination

There I’ve said it. To get used to it, I’ll say it again. I. Am. A. Procrastinator.

Not with client work you understand as the fee-earning PR provides an excellent diversionary tactic for avoiding the real source of my procrastination – my own website and blog.

Having, quite rightly, been picked up on the fact that my last post ironically went on about the importance of maintaining a blog, only for said-blog to be left untouched for months, I’ve decided to ‘fess up.

Shamed by my lack of action, I was initially going to take that last post down but as I still agree with everything I said, I’ve decided to leave it up.

In fact, I’m going to uphold it as an example of how many blogs go by the wayside when work takes over and a severe, protracted bout of procrastination takes hold.

So are there any upsides to procrastination – hmm, I might be grasping at straws here but:

·         Deep in the recesses, I know I’ve churned over umpteen ideas, some of which will see the light of day.

·         Clients have been really happy as I’ve leapt on their work when anything resembling: ‘Write my blog’ has come nearer to the top of the To-Do list.

·         I must be more creative as researchers have shown a tendancy for procrastinators to be just that! 

·         I’ve been able to analyse the root of my procrastination and hopefully get a grip going forward. Self-analysis summed up thus: faced with a client or press deadline I’m absolutely ‘on it’. Faced with my own self-imposed deadline, I quietly shove it on the backburner mostly because I dislike writing about me (ironic really, when I tell clients’ stories and positively encourage them to share case studies, news and anything that demonstrates their expertise).

·         I’m using this blog as my catalyst for 'getting a grip', setting a weekly deadline and doing what I tell others to do: keep your blog updated and creating new content!

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