Tourism PR podcast - episode 1 The Art of Storytelling

Why is storytelling so important for any tourism business? Well authentic stories can help create a sense of place and forge greater connections with visitors and guests. They also help you gain press coverage.

During lockdown I've overcome one of my pet hates (hearing my own voice) by recording a podcast with a journalist friend of mine talking about how smaller businesses can find and use their stories more effectively.

The podcast isn't polished (more editing needed for future ones!) However if you fancy a listen and hopefully picking up a few 'takeaways' to think about then click on the link below:

Tourism PR podcast - episode 1

A2B PR, Yorkshire PR that delivers results

Based in the Yorkshire Dales, A2B PR helps you put more oomph behind your brand, product or service.

Whether it’s securing more press coverage, boosting your online presence or having conversations on social media, we help you create a buzz and get you noticed by journalists, your customers and suppliers.

We’re passionate about ‘God’s Own County’ and like nothing better than working with businesses in the Yorkshire Dales and North York Moors to help them communicate more effectively with their target audiences.

In particular, we’re dab hands at promoting businesses in the travel and tourism sector.

We don’t believe in charging sky-high retainer fees and we have an unswerving Yorkshire terrier-like determination when it comes to achieving results.

No hogwash. No expensive retainer fees. Just down-to-earth advice and pro-active support that suits your budget.

The potency of PR even when you’re Harry Potter inspired

Destination PR - North York Moors National Park

A full page feature on the Cleveland Way in The Guardian
Helmsley spotlighted in Country Living magazine
Five pages devoted to the North York Moors culinary delights in Olive magazine
Berties of Bay appearing in Coast magazine
Whale spotting included in a round-up in Prima magazine
A review of Alum House near Staithes published in the Daily Telegraph.