A2B PR is working with the Dales Tourism Network (DTN) to help the plethora of tourism-related businesses across the Yorkshire Dales improve their turnover and footfall by providing practical, cost-effective marketing and PR advice.
The network, which is free to join, was founded by tourism marketing specialist Susan Briggs and includes accommodation providers, attractions, galleries, retailers, arts + craftspeople, food producers and tour operators.
Marketing initiatives as well as advice
As well as providing advice, DTN also undertakes a number of marketing and PR initiatives, based on ideas we know will work, and which draw on the power of ‘working together’.
Remember the ‘Lost Sheep in Yellow Jerseys’ initiative? This was Susan’s brainchild which spread rapidly like an escaping flock in one Man + His Dog, and with a healthy injection of press coverage, it resulted in numerous visitors to the Dales exploring new areas and lingering longer, increasing the potential visitor spend.
So if you’ve got limited time, a small marketing budget and yet you know you want more business, we can help.
We combine practical experience, common sense approach, with a splash of creativity and a whole heap of enthusiasm to make your money go further to get great results.
Fixed-price packages
As well as providing loads of free advice and organising marketing campaigns on a voluntary basis, DTN can also take it up a notch and can work with you on a one-to-one basis or as part of a small group focussing on a particular aspect of marketing or PR. For this, the network offers s range of fixed-price tourism marketing support packages (listed below) - for more details and to book one of the packages please go to http://www.tourismknowhow.com/knowhow-now
The Media Surgery
A 2-hour session giving you guidance on working with the media and improving your chances of success - £125 + vat
The PR Booster
A half-day session taking a more in-depth look at how PR can be tailored to your business and can work harder for you £185 + vat
Quick Brain Pick
Low cost quick, almost immediate fix – just one hour phone/email conversation £45 + vat
Web Marketing Refresher
Improve your website + search engine ranking £350 + vat
Marketing Boot Camp (with cake)
An intensive full day group session, you’ll leave satisfied and raring to go. £90 + vat
Half-Day Business Booster
We can help you work on any aspect of marketing. £185 + vat
Full-Day Business Booster
You’ll be amazed at how much we can get through in just one day £350 + vat
Grow Your Business
Ongoing support to grow your business and increase profit £450 + vat
Marketing Magic
A thorough look at all your marketing and advice to improve it. £750 + vat
Social Media Surgery
Creating a full social media plan: what to say, how and when £125 + vat
