Our Partners

Susan Briggs

After studying languages & marketing Susan worked with a small incoming tour operator in Yorkshire, followed by a couple of years with a specialist study tour operator and incentive company in London.

She started her own marketing consultancy in 1990 helping destinations, accommodation providers and attractions to promote a wider market and develop new revenue streams.

Susan is author of several tourism marketing books, a popular speaker at industry events and has worked with countless tourism businesses.

She is particularly interested in helpnig small tourism businesses to increase their profits, find new markets and reach their full potential; product development & capitalising on trends; celebrating local distinctiveness; rural and urban regeneration through tourism; making it easier for visitors to buy and enjoy authentic experiences.

Susan's clients have included Visit Britain, VisitEngland, Welcome to Yorkshire, National Parks and family-owned visitor attractions as well as accommodation ranging from castles to campsites.

Susan runs the Dales Tourism Business Network (working with the Yorkshire Dales National Park Authority) and Tourism Knowhow.

She has a holiday cottage in the Yorkshire Dales and recently developed and ran the hugely successful Lost Sheep in Yellow Jerseys Initiative.

Our approach

PR that delivers results

In a nutshell our public relations activity can:

get you noticed and build your profile
help drive traffic to your website
support your sales strategy
shape opinion about you, your company and your products.

First of all though, we listen.....................

We listen to what you want to achieve, what your objectives are, what your business is about and who you want to communicate to.

Only after this, do we come back to you with our suggestions on how we can help.

About Us

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Hi there, A2B PR is run by me, Amanda Brown.

I've amassed more years than I care to mention in journalism and public relations.

In that time I’ve seen PR help clients increase their bookings, sell more, tap into new audiences, see more people come to a destination, and even re-bound from the impact of bad news.

On behalf of clients, my stories have appeared in a huge range of publications (both print and online). These include The Guardian, Daily Telegraph and Woman and Home through to Yorkshiretots, Country Walking, Farmers Weekly and Poultry World (yes you did read that right!).

If it’s not me that has done the actual writing, then I can lay claim to being the ‘behind the scenes’ person, approaching journalists with a story idea, briefing them, organising an itinerary, sorting photos, gathering last minute facts and stats, and generally ensuring a feature or profile makes it onto the page.

I can help if you’re a start-up or looking to inject oomph behind an existing business by getting noticed more.

I don’t do the whole scary Ab Fab PR thing – I’m more likely to pitch up to a meeting with a pair of walking boots and map in the car rather than high heels and power suits. Although I am partial to gin!

If you want to find out how I can help please call me on 07876 452580.