Just like Marmite you either love or loathe social media, but it is now such a valuable aid in reaching out to your target audiences, that it is hard one to ignore. 

We can help you enter 'The Conversation' by developing an integrated social media strategy that includes Twitter, Facebook, Linkedin, Pinterest and Youtube.

We can also keep the blog momentum going by ghost writing copy that is easy to read, on-message and is also search-engine friendly.

Importantly, we can also advise on the best strategy to take should there be any negative comment being voiced on the social media channels about you or your business. 

 

 

 

 

It's one thing knowing what you want to say, quite another knowing how to say it.

We can advise you on the right marketing material to produce and the right tone of message that will strengthen your brand.  

We also work closely with graphic designers to ensure the content matches the design. 

We'll then write compelling copy for email, web or print material that will keep people reading on.

We specialise in:

• copy for brochures, leaflets and direct mail shots
• newsletters
• case studies and testimonials
• email campaigns

 

• When was the last time you looked long and hard at your website?
• Is it conveying the right image and brand values? 
• Is it easy to navigate and does it encourage people to keep reading? 
• Is it SEO-friendly?
• Is it updated regularly? 

We work with designers to provide copy that works for the web taking account of: 

• the fact that people read websites differently from the printed word 
• the fine balance that needs to be struck between incorporating keywords for SEO purposes while still ensuring the copy reads as naturally as possible.
• the need for regularly updated and fresh content.

Securing media coverage. Changing perceptions.

Acting as a press office for our clients is our bread and butter work.

We understand what journalists are looking for and know a good story when we see one.

We've gained a reputation for being pro-active in seeking out media opportunities when, on the face of it, there seem to be none, and for producing measurable results.

Press Release Service

If you think you've got a story but don't know the best way to maximise the opportunity, then we can help.

Firstly, we'll tell you straight whether it is a story that journalists would be interested in, the best approach to take and ways to make it more newsworthy. 

We'll then write the press release and send it to the right media contacts (tweaking the information to appeal to the journalist or media outlet.) 

Media Relations & Campaigns

If you're looking for a more sustained presence in the media or you have a particular project that needs a more comprehensive press campaign, we can pull together a relevant strategy.  

We'll start by evaluating the objectives and key messages, and basically get the business or project 'under our skin'. 

We'll then scrutinise the possible media opportunites and put together a tactical campaign that could include other PR activity such as:

• social media 
• newsletters 
• website copy
• speakers

Online PR 

Online or digital PR is now part and parcel of our everyday work, particularly as the 'pick-up' of your news online is an important strand in building links to your website and strengthening your organic search engine optimisation (SEO) results.

We will tweak your news to incorporate keywords, submit to relevant sites, contact influential bloggers and integrate your online PR with your social media activity.