Yorkshire's tourism achievements aren't only due to Welcome to Yorkshire
Welcome to Yorkshire's work has certainly been good in terms of putting Yorkshire on the visitor map but for far too long there's been an assumption that most of the achievements have been due to WtY alone.
It hasn't. There are many smaller organisations and initiatives across the county that are successfully raising awareness of Yorkshire's delights to new audiences and championing the businesses that aren't awash with sizeable marketing budgets.
on Saturday, 30 March 2019.
Posted in Tourism, Destination PR, PR
Recent PR successes
We've been working hard to secure some great coverage for the North York Moors and coastline over recent months so we thought we'd share some of those successes.
on Friday, 10 November 2017.
Posted in Tourism, Destination PR
Average circulation might be down, but the story isn't all doom and gloom.
Magazine circulation might be dropping but there is some resilience in the marketplace and with a number of new upstarts aimed squarely at very niche, smaller audiences, it isn't all doom and gloom.
With many lifestyle magazines running travel and days out sections or profiles of food producers or artisan crafters, there is still (and you could argue even rising) demand for good, trusted content that is targeted at their readership.
on Tuesday, 28 February 2017.
Posted in Tourism, Destination PR, PR
Discovering who your tribe is makes it far easier to write blog content.
Blog-stalling is common and often comes about when writers think 'why bother' when there's a plethora of similar information out there. The key is to identify who your tribe is - not just the general public, but people who share your thoughts, ideas and passions.
on Friday, 24 April 2015.
Posted in Destination PR, PR Tips & Advice
Why Yorkshire Dales businesses should blog more
Having trawled a good few websites belonging to Yorkshire Dales businesses recently, the majority that have a blog section are guilty of the:
Tumbleweed blog
That well-intentioned space where once upon a time fired-up bloggers churned out prolific quantities of company news and opinions, only for the enthusiasm to have dwindled to the point where the blog now resembles a tumbleweed in a desert.
If this seems familiar, then maybe it’s time to look again at why this wasted space is a missed marketing opportunity.
on Monday, 13 October 2014.
Posted in Tourism, Destination PR, PR
Top ranking B&Bs are not reaping the full benefit of the accolade
Are B&Bs making the most of the various communication channels open to them?
Analysis of the top 25 UK B&Bs awarded the Travellers' Choice award by Tripadvisor shows that many of them haven't reaped the full benefit of communicating their accolade.
on Thursday, 20 March 2014.
Posted in Tourism, Destination PR, PR
