Discovering who your tribe is makes it far easier to write blog content.
Blog-stalling is common and often comes about when writers think 'why bother' when there's a plethora of similar information out there. The key is to identify who your tribe is - not just the general public, but people who share your thoughts, ideas and passions.
Award wins are great for you and your business, but how can you turn an 'also ran' entry into a winner?
Awards are real profile boosters but they also underline what’s great about your business whether it’s the people, a successful sales strategy, or a strong corporate social responsibility policy.
Best of all is the fact that it’s independent referees (ie: the judges) who are saying you’re great which is far more convincing to others than somebody shouting about their own greatness!
Having just come up for air after writing a plethora of award submissions on behalf of clients (of which we’ve already had two shortlisted for the final line-up), I thought it was worthwhile giving a few tips on entering awards. It may seem a doddle, but every award entry takes time and effort to get right, even to get within grasp of the winner’s trophy.
Coming up with ideas for news can be a bit of a headache for many companies. This is the first in an occasional series of blogs that will suggest ideas for possible news stories (some will be less serious as I'm going to use the alphabet as I go along which means that when I come to Q and Z, I could be clutching at straws!)
