Five ideas for creating news
Coming up with ideas for news can be a bit of a headache for many companies. This is the first in an occasional series of blogs that will suggest ideas for possible news stories (some will be less serious as I'm going to use the alphabet as I go along which means that when I come to Q and Z, I could be clutching at straws!)
Here goes, kicking off with 'A':
- Awards – award wins make great news as well as boosting the kudos of your company
- Announcements – okay this is a bit of a cop out as it could encompass business growth, new appointments etc
- Animal charities – raise a respectable sum of money for an animal charity, set up a great photo with a fluffy or cuddly something or other and hey presto!
- AnniLookversaries – is your business celebrating its first, 10th, 50th anniversary.
- Academic research – there's never a day that goes by without some research being published. out for research that is relevant to your business and comment on the back of it.
About the Author
Amanda Brown
Hi there, this is my personal blog on PR-related topics, including advice on how to communicate more effectively to your target audiences.
I've been in PR for more years than I care to mention having started out as a journalist on a weekly farming magazine. I have since handled the PR for a variety of organisations and across numerous sectors including agriculture, footwear, catering, IT, care, construction and property.
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